From the Desk of Paul Forsberg

 " There Are TWO Ways To Sell a Business -
The Right Way and The Wrong Way - 

Selling a Business Is Not Childs Play -
Done Right, You Can Retire in Grace, Style and Comfort.

Done Wrong, Dreams Get Shattered, Families Get Destroyed And Everything You Have Ever Worked Hard For Gets Lost ....

March 6th, 2016

 Dear Friend,

We've never met, but I already know 2 things about you:

1) You're looking around for information because you want to sell your business for one reason or another.

2) You recognize the fact that sell a business isn't childs play and can't afford to make any mistakes.

... Congratulations! - You Made It To The Right Place ...

You made it this far, so why not sit back for a couple minutes
and read the rest of this letter.

It might be "Just-The-Thing" you've been looking for.

If you’re anything like most business owners, you started or purchased a business because you thought it would give you freedom to do what you want, make the amount of money you deserve, and eventually retire with grace, style and comfort one day.  

Unfortunately, most business owners never realize that dream because they find that stepping out of the picture is nearly impossible.

They built a business that relies too heavily on their personal involvement, and without them, the company, no matter how big or profitable is essentially worthless without them being there.

When the time comes, they can't find a buyer, and no-one in the family wants to work as hard as they do, so they end up closing their doors in silent defeat. Leaving nothing more that a lifetime of work and a trail of shattered dreams.

 

The Facts:  
76% of all business listed by Business Brokers do not sell,
98% of all businesses for sale by owner don't sell. 
Talk about dismal statistics!

 

It Doesn't Have To Be That Way ....

There are steps every business owner can take, No Matter What Type of  Business You're In, to create a valuable, sellable company that can grow and thrive without you.

I’m somewhat of a "Hybrid" Business Broker because I do something no-one else in the industry does.

I work with business owners who are thinking of selling sometime within the next couple of years and actually help properly prepare and "Stage" their business for a sale so that when the time comes, they get a fast sale and a good price.

I'm currently looking for a few select business owners who I can work with to set their business up the right way so when the time comes to sell or turn it over to a family member, it will be a quick, painless and profitable transaction.

If think you might be one of those people, keep reading because ........

Selling a Business is Not Childs Play -
Done Right, You Can Raise Captiol To Do Something Else,
Or So You Can Retire in Grace, Style, and Comfort

Done Wrong, Dreams Get Shattered, Fortunes Get Lost
and Worse ......  the IRS Might Come Knocking At Your Door

Before we go any further, let me briefly tell you a little about myself:

Over the past 35 years, I have started, bought, built and sold 14 different businesses, and currently own 2 others. After doing this type of thing for so long, I’ve gotten pretty good at it.

Buy a business, build it up, (make it operate like a machine) - let it pay me good money to stay away, and then sell it for a profit, so I could and go get or start another one.

I've had numerous fishing boats, a few real estate companies, three construction companies,  and have been partners in a few others.

Always the same thing - build them up, put the right people in place, get out of the way and let them do their job.

The problem I have is, I get bored easily - I love the challenge of getting them up and running and once it gets to a point where it doesn't need me any longer, I get into something else.

For years ... my friends and acquaintances have asked, begged, pleaded, hassled, encouraged, and cajoled me to teach them how to do what I was doing.

I refused to do so because the last thing I wanted was to be blamed for someone else's failure. Besides, I was having fun and just didn't want to be bothered, so I politely laughed them off and declined to show anyone anything.

(I did consult with a few other business owners over the years though, and their businesses exploded exponentially)

Long Story Short, I sold the real estate company I was involved in and bought a business
brokerage company so I could spend more time doing what I like to do which is getting
businesses up and running, so now I help others do it, and when the time comes, hopefully they will hire my company to locate a buyer for them or design a succession plan.

Ever hear about the guy Warren Buffet and Birkshire Hathaway?
His Real Estate Company Bought Mine.

What I found was shocking: 

Most Business Owners Don't Really Have a Business,
They Have a Job, and To Make Matters Worse,
They Don't Even Have A Exit Plan.

Through research and my personal experience, I have found that approximately 80% of all business owners don't really have a business .... the own a job! If something happens to them, the business goes bust.

To make matters worse, none of them have an exit strategy or plan in place, so when the time comes to sell, they can't because no-one wants it. (I was a little shocked to hear this because I always had an exit strategy before I ever went into a business).

Unfortunately, They Continue Working Until What I Now Call The "Dismal D's" Sets In:

  • Death - They work up until the day they die and let the heirs figure it out. In most cases, this creates angst, stress and turmoil within the family, and most businesses when left to heirs fail within 24 months. (The statistics on this fact are appalling)
  • Divorce - The other side gets an unfair portion of something you worked your fingers to the bone for. (I have personal experience with this one ...... It cost me a couple million).
  • Dissolution - Partnership collapses and the business is forced to sell to get rid of the other person.
  • Declining Sales - For one reason or another, sales slump and so do profits.
    This creates a downward spiral, and nobody wants to buy a business with declining sales, so the business sits there until the seller finally closes the doors in a "going out of business" sale.
  • Done With It All - The Business owner is simply burnt out and "wants-out-now" so the business owner locks the door behind them one day and never returns.

In each one of the instances mentioned above, the business gets sold for pennies on the dollar, and most, if not all of the painstaking labor and sacrifice the owner has put into the business over the years, goes right out the window.

Sad ... because had a plan been put into place ahead of time, the exact opposite could have
happened and the business could have been sold at a premium if it had to be sold at all.

 You Need To "Get Out" of The Daily Operations of Your Business and
Streamline Operations So You Can Get Paid To Stay Away From It
And Prepare For a Sale or Succession ... 
I Can Help You Do That ... 

Over the past 35 years in many different businesses, I have acquired a "Special Set of Skills" that really sets me apart from all of the other business brokers or consultants out there, because I come from "Been-There-Done-That" experience.

Skills I can share with you so you can turn your business into an entity that pretty much runs
itself, and something you can sell or pass down to a family member in the future and retire in Grace, Style and Comfort.

Regardless if we do business together or not ....
When the time comes, (and it will) you need to ask anyone you interview if they have ever owned a business
because I have owned 16 of them at this writing and I know how you feel and what you will be going through. If they haven't been a business owner and are only sales people ..... RUN.

I Take a Completely Different Approach Than Any Other
Business Broker or Intermediary Out There

What I have to offer you is help, support, guidance & know-how to create a business that can thrive without you.

Once your business can run itself, you'll have a valuable - sellable asset that you can pass on to a family member or sell outright.

 

You Can Sleep Well At Night Knowing
You Have An Exit Strategy.

 

One of the most important things I have learned is this;
Even though it might be hard to imagine now ....  there will come a time that you will want to quit.

No-one really wants to leave a company they worked so hard and sacrificed so much to build, but the time comes for everyone and the sooner you come to grips with it and plan ahead for it, the better off you will be.

“Paul really helped my company out. He explained all the different type of marketing that I could use and which ones he felt would work best. The results and how Paul tracks the results was great."
Paul DaCosta, DaCosta Marketing and Consulting, LLC

“I have known Paul for over seven years. He is a very energetic, detailed orientated and very hardworking. He is a man of his word. He has been and always will be very successful. I HIGHLY recommend him.” 
Kristine McMahon, Sr. Loan Consultant,
The Manhattan Mortgage Company

"Paul is a sincere and exceptionally intelligent person. His marketing skills are excellent and I am glad to have Paul as a resource and friend.” 
Ray Higdon, National Speaker, ForeclosuresDaily.com

"Paul is a mover and a shaker! He gets things done- efficiently, professionally and with style! I enjoy working with Paul because of his high values and he always works hard for his customers. I can count on Paul to always deliver what he says he will do! Highly recommend!"
Kristi Service - Amazon Hose and Rubber

"I have found Paul to knowledgeable and professional in Commercial Real Estate transactions and have worked with him on several transactions.  During all our transactions I have found Paul to be professional, including returning phone calls, diligent, and knowledgeable."

Maryann Mize - Senior Vice President/Senior Credit Officer at Charlotte State Bank

"Paul is a quality individual whose years of experience can be incredibly valuable to small business owners. Paul knows what works and what doesn’t and he teaches his clients so that they can save both time and money.” 
- Gabriel K

  • Selling Might Be Your Best Shot At a Comfortable
    Retirement - 

  • You May Want To Start Another Business - 
  • You May Need Cash To Deal With Another Matter - 
  • You Might Want More Time For Yourself - so you can go fishing, play golf, travel, or whatever else you might want to do
  • You Might Want More Time For Your Family - so you can make up for the lost time from working so hard over the years
  • You May Want To Sleep Better At Night - knowing you could sell your business at any time you need, or want to.
  • And Many More ...

 

What You Need To Do Next:
Free - Get Acquainted Phone Call and Consultation ...

We will begin with a FREE 15-30 minute phone call where we can get to know each other and make sure we are a fit.

Here’s how it’ll work: 
First, you download, fill out and send back the Questionnaire, so I can get familiar with you and know a little about your business goals and desires.

Then, we get on the phone one-on-one and take a few minutes to get acquainted. Don't worry - I PROMISE you I won't try to sell or persuade you on or about anything - EVER.

We will simply go over your business and goals, then we'll discuss where you are, where you want to be, your income requirements, how to begin positioning yourself and what to do next.

Once we have those “raw materials” I help you come up with a strategic plan of action to  immediately begin the process – the correct way.

 

By The Time We're Done, One of Three Things Will Happen

 

  1. You'll Immediately "Get" a bunch of good ideas and strategies you can use to immediately
    begin making changes, and you might decide to do it yourself.
    If this is the case, I’ll wish you the best of luck and ask that you keep in touch with me to let me know how you’re doing.

  2. You & I Will Connect and You Will Want To Begin Working Together So I Can Personally Help You Take Your Business To The Next Level.

  3. In the unlikely and unprecedented event that you feel like you wasted your time, I will send $200 to your favorite charity in your name immediately. No questions asked. Your time is your most valuable asset you have and I respect that.  

    It really is that simple and there’s no catch.

 WHAT?
Did I just say that I would send $200 in your name to your
favorite charity if you feel like I wasted you time? 

Yes - I did. Because I want to stress to you there is no catch, and to demonstrate to you what I have to offer is very valuable.

Think About This .....

 The “worst” that can happen is you get a $200 Charitable Donation in your name so you can deduct it from your taxes for “Wasting” 15-45 minutes of your time.  

The best that can happen is we work together one-on-one so you can make the necessary changes to your business so you can either step away and have it pretty much run itself, or you will be able to sell it for a good price so you can do something else or retire is Grace, Style, Comfort, and Peace of Mind.

Why Would I Make You Such an Offer?

Because this is what I do. I love this stuff and can't seem to get enough of it.
I feel it is my duty to help my fellow entrepreneurs get the most out of their businesses and live a lifestyle they set out to acquire.

  • First of all, I enjoy it. This type of thing is what I do best, and it makes me very, very happy to see someone achieve financial success (and all that comes with it) as a result of the help I give them. 
  • Second of all, it’s how I attract top-level clients. Here’s how that works: Assuming you’re happy and you decide you want to begin working together long term so I can help you begin making the neccessary changes. 

    If this is the case, I might invite you to become a consulting client.   My “fee” is $1,000 a month … but if you think about it, it really doesn’t “cost” you anything.   

    Why?   Because I expect to make you much more than $1,000 in the first month … and if we keep working together over the next 12 months, I’m confident I can double your free time, help you improve profits in excess of 30%, and increase your business value tremendously  … at a minimum.   

    Actually, I bet I can give you a plan to make more than $2,000 during our first conversation – which is free!   So, you’ll see the value by the time we hang up the phone – without ever spending a dime.   And look. If you don’t want to become a client, don’t worry about it. You won’t get any sales pitch or pressure from me of any kind ever.

  • Third of all:  It’s how I attract Business Selling Clients.  

    Here’s how that works: There will come a time when you will want to sell or hand off the business to a family member.  
    When that day comes, if I did my job, you will hopefully hire my office to help you with the exit. It is as simple as that.

You Find Our Conversation To Be Incredibly Valuable or I’ll Write A $200 Check To Your Favorite Charity In Your Name Immediately To Compensate You For Your Time.    

Now, obviously this is an amazing offer, which you’ll probably never see from any other
“Business Coach” in the world.  

Think about it.  

I’m personally going to review a plan with you up-front - for free - and I'm going to reveal to you the Five Business Fundamentals, (aka my *Secret Weapon*) on our initial phone call.

Then, and only if we decide to work together am I going to ask you for payment of any kind.  

Plus, I’m taking it one BOLD step further by guaranteeing you’ll find this free plan immensely valuable – or I’ll donate $200 to your favorite charity just for wasting your time.  

Who Else Would Do That?  

NOBODY. (I checked).  

But I’m willing to put it all on the line like this for you because I want you to succeed. Period.  

After all, I’ve done this for myself 16 times, and have consulted with numerous other companies who have all increased their businesses up to 763%.

I know what I'm doing and I'm putting my money where my mouth is with a Promise.

My "GIANT-BALLS" Promise To You

You Find Our Conversation To Be
Incredibly Valuable or I’ll Write A
$200 Check To Your Favorite Charity In Your Name Immediately To Compensate You For Your Time.

Over the past thirty-plus years, I’ve bought, started, owned and sold 16 different businesses. All but one were successes, and one was a disaster – (thanks to the 2007 correction).

I have also consulted with another half dozen or so who have seen net-profit gains up to 732% in less than 6 months.

What I have to offer you is years of “hands-on” in the trenches, up to my elbows in the mud, real life experiences.

Not some half-baked theory taught in a school somewhere, or from sitting behind a desk
working for a large company on a salary, and now retired on a pension like the people who work at SCORE. 

Remember I mentioned Warren Buffet of Berkshire Hathaway Real Estate bought my last company.  Things like that don't happen by mistake.

Anyway – as you can imagine, I’ll get a LOT of interest from this letter.  

 This Is NOT For Everybody.
Here's Who I CAN Help:

I'm VERY picky about who I'll work with and I've got a strict (but reasonable) set of criteria that meeds to be met in order for us to proceed.

Here is it:  

1.     You have to have a solid business already.   This offer is for people who are up and
running already and simply want to streamlined operations and turn their business into a business instead of them having a job.

Your business should be doing $500,000 or more in Gross Sales already.

Oh, and I won’t work with get rich quick people, or “Biz-opp” MLS folks. No shenanigans

2.     You must have a good, solid product and a good reputation Everything we do together will not only be bringing you more sales and profits, but we will be doing it in a way that creates massive goodwill in the marketplace. (Goodwill is a huge value addition)

3.     You must have a serious desire to succeed and be willing to do whatever you need to do so.  I have a very low tolerance excuses. If we work together, you need to be committed and serious - period.

5.     You MUST follow directions. (Don’t worry, I won’t ask you to do anything weird.)
After all, if you don’t actually implement the stuff I give you, neither one of us will get satisfaction in accomplishment, time or money. That’s it! Those are all of my requirements.  

Oh ... and one more thing ...... Political Correctness is out the window - I have no time for it, and will not play that game in any way, shape of form.

That's it! Those are all of my requirements ........

Here’s What I Want You To Do Next

If you meet the criteria above and would like to talk to me personally about working together so we can properly "stage" your business so you can sell it at a good price, or hand it down to a family member,  then I'll happily set time aside for you.

Here's how the process works:

First, you’ll need to fill in an application. Don’t worry, it’s simple and unobtrusive.  

I just need to get an idea of who you are, what you want to accomplish, and so forth.  

I’m also going to ask for a “real person” deposit of $200.  

Don’t worry, I could care less about your $200.  

I’m just using it as a “filter” to keep the time-vampires at bay.  

I’ll give it right back after we hang up (unless we decide to work together -  and in that case, I can apply it as a deposit.)

Here's What Will Happen After That ...

Once I have your “real person” deposit and your application, Troy from my office will call you and set up a time for us to talk.  

She and I have been together for the past 8 years, is my business partner and wife. She is my “right hand” and will be contacting you in about 48 business hours at the most.  

Our initial call will be between 15 and 30 minutes.

This is where we begin figuring out exactly what you want …. and how to make it happen.  

- No Pressure - No Sales Pitch - No Obligation Whatsoever -

At the end of the call, one of three things will happen:

If you see the value in becoming a client, great! We can talk about it.

And if you don't want to become a client, that's OK too. I'll return your deposit as soon as we hang up. No Biggie.

And if you tell me I've wasted your time, I'll write a check in the amount of $200 and mail it to your favorite charity immediately.

So you literally can’t lose.  
(By the way – I’ve never had anyone feel like their time was wasted – EVER. That’s why I can make this offer. I DELIVER. Would anyone else take such a risk?)  

WARNING – TIME IS A FACTOR  

This opportunity is extremely limited because of the intense one-on-one time needed in order to provide results.

Therefore, it is physically impossible for me to work with more than a handful of people.  

Also, you should realize there’s a very large demand for personal one-on-one help from me, and  what I’m offering to you is unprecedented.  

So with that said, know that the window of opportunity won’t be open long.  

If you feel like this is right for you, Click the Blue Button Below and get your business salability score. I'll follow up with a phone call and we can talk. 

Sincerely,
Paul Forsberg

Corporate Business Brokers

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